How to Make the Water Park More Attractive?

Water park is a place full of fun, accompanied by a wealth of water entertainment equipment, such as inflatable toy boats, inflatable toy cars, inflatable toy fishes, etc., children and adults can enjoy a happy holiday. Water park investment is actually a project with low investment, quick results, and short payback period. The real peak season for water parks is only a few months. Some investors are willing to spend a lot of money on landscape packaging. If it is a state-owned enterprise or large group, it is understandable. In addition, there is really no need to burn money on this, and the following points should be taken care of when investing.

 

 

1. Investment Advantage: Comparison Between Water Park and Land Amusement Park

1) Fast Preparation and Quick Return

Especially in the scorching summer, the water park is crowded with people like dumplings, and the business is extremely hot. The construction period of a water park is usually 6-18 months, and the payback period is generally the first or two years of operation. The third year is the profit period. Some water parks with very good operating conditions began to realize cost recovery and profitability in the first year. The water park, which has been in a state of non-return, has a direct relationship with its investment planning.

 

2) Low Investment

The investment cost of a water park is about one-third of that of a general theme park (land park). On the contrary, the entrance fee is higher or the same level than that of a land park.

 

3) Promote Tourism Development

The integration of water parks and other tourism resources can greatly promote the development of tourism in a region, and therefore receives the attention and support of government departments. Commercial projects can be integrated in the surrounding areas to integrate and develop the regional economy, drive the vitality of the surrounding areas and increase their added value. At the same time, a high consumer group with more than one million visitors each year will not only form a strong business platform, but also help improve the local employment rate.

 

 

2. Water Park Design Process

1) Investment Planning

Study the tourism market, social economy, competitors, etc. of the project site, and determine the market positioning of the project. According to the principle of optimal return on investment, determine the reasonable investment quota of the project and the investment ratio of each functional module. The core is that “good steel is used on the blade”, and funds are used well under a certain investment quota to shape the attractiveness of the project. The same project investment, the stronger the attractiveness, the higher the value.

 

2) Brand Planning

According to investment planning ideas, implement market positioning and create attractiveness, determine project brand strategy and competitive strategy. The core is to focus on the target consumer groups, identify customer needs, from the perspective of the future marketing of the project, carry out entertainment creativity, plan the highlights and selling points of the project, and build a unique tourist experience during the project play process. This is the key to creating project characteristics and differentiation.

 

3) Design Planning

According to the ideas of investment planning and brand planning, and the project characteristics and differentiation, carry out comprehensive organization and deepen the design content. The core is to put forward planning ideas, determine construction content and functional zoning, select architectural styles, cultural themes, and water park equipment(such as inflatable toy water gun, inflatable toys jet ski, inflatable lifebuoy toy, etc), and analyze feasibility to provide control technical indicators requirements or guidance for key domain functional areas.

 

4) Overall Planning and Scheme Design

Express the construction content and layout of the project through the overall planning and design drawings, and determine the spatial position relationship of each functional area of the project and its connection with the outside. Put forward the main landmark building modeling plan and the important node landscape plan, and point out the design key points, and rationally arrange the water park equipment.

 

5) Preliminary Design

According to the overall planning and design drawings, the specific design links of the partitions are further deepened, the key contents of entertainment creativity and core projects are refined, and the technical solutions and main parameters are determined.

 

6) Construction Drawing Design

Prepare detailed general drawings and construction estimates, express the specific dimensions, materials, methods and other technical requirements of each detail, the goal is to be able to guide the construction.

 

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